The stander is a street sidewalk advertising sign. It is the simplest, mobile, effective and money-saving method to attract the attention of a potential customer to an advertiser’s business.
Practically unlimited possibilities for placement, the absence of long and costly regulatory approval procedures, affordable price – all of these things make the stander a very effective instrument for attraction of the attention and information of the buyer. Another popular name of the stander – “tanglefoot” – talks about the efficiency of such an advertising medium.
Application of graphics and text can be permanent (large-format printing, UV-printing) or removable – chalky standers, which are very popular for street cafés.